Since 1984, Forbes has been one of the most active full service research agencies serving clients in the Asia Pacific markets, providing a comprehensive range of market research services.
We believe research makes a difference in decision making. Good research reduces the risk of management decisions and increases the chances of success. Timely feedback from
the market often eliminates nasty surprises. It is our role to support our clients with
critical information that will impact their decision on whether to launch new products or invest in new facilities, etc.
We conduct market research in all Asian countries with a strong
focus on the high growth developing economies where business opportunities are growing in leaps and bounds. We have conducted research in Singapore, Malaysia, Indonesia, Thailand, Hong Kong, Brunei, Philippines, Vietnam, Taiwan and Korea.
Among our professional and technical staff, we have researchers and consultants trained in Consumer Research, Marketing, Psychology, Sociology, Survey research and Statistics.
|Our research directors have been in the profession for more than three decades. Their broad experience cuts across industry, research type and technique utilisation.
Name: Dr. Chan Wai Ming
Position: Research Director
Ph.D (S.Aust), MBA (W. Ont), BSc Hons (NUS), MBCS, MSCS.
Chartered IT Professional (CITP, UK).
Member Singapore Institute of Directors (SID).
Raffles Institution (1968-1973).
: Wai Ming has
more than 30 years of experience in the areas of survey research
and marketing consultancy.
Ming's personal research interest is in the area of
Customer satisfaction, Employee/organisational climate
satisfaction, Brand/product image positioning, Market sizing,
segmentation and needs identification, and SWOT analysis.
was seconded from Mindef to the Research and Statistics Unit of
Ministry of National Development from 1974 to 1976 performing a full
range of research functions.
research exposure, Wai Ming is also interested in computer and
networks. He is a Chartered Information System Analyst and a member
of the British Computer Society. He is instrumental in introducing new technologies into surveys.
Ming used to lecture at the TDB Export Institute ‑ Neils
Brocks International Business School on market research, he was also
an MBA course supervisor with SIM, PhD assessor with UniSA and University of Camberra and spent a period of time as
part-time lecturer and tutor at NUS.
Wai Ming's has written articles in the Business Times, Straits
Times, Directions magazine, Australian Alumni magazine, Her World
magazine, Association of Management Consultants and Singapore
Institute of Building magazine on business management,
entrepreneurship, market research and information technology.
He has done research and consultancy projects in Singapore,
Malaysia, Thailand, Indonesia, Brunei, Vietnam, Hong Kong,
China, India, Australia, Canada, and USA.
NUS overall top student Awarded Hou Ke Hua scholarship; Business
Times / DHL businessman of the year essay contest first
Wai Ming has made personal presentations of research results to The
Honourable The Chief Justice Yong Pung How, PM Lee Hsien Loong,
Teo Chee Hean, Minister Wong Kan Seng, BG George Yeo,
Minister Yeo Cheow Tong, Prof. Jayakumar, and Permanent Secretaries
of various Ministries.
Khaw Siew Heok
Gwendy Khaw Siew Heok
Inst M (UK)
(UK) Chartered secretary & administrator
has more than 30 years of experience in survey research, she was
with the Ministry of National Development, Straits Times Research
and Information and subsequently was field manager of a research
company prior to joining Forbes.
is experienced in managing large-scale house-to-house and telephone
surveys, as well as central location surveys of consumer products
including conducting taste and packaging tests.
is instrumental in drawing up standard procedures for quality assurance
and control, telephone callbacks, editing,
coding and data cleaning.
administers and updates our sampling frame which is a Household
frame comprising some 900,000 households. She also perform sample
extraction, quota controls, and designs sampling methodologies.
Focus Group Facilities including discussion room, observation room
with one-way mirror, digital audio and video recording, and closed circuit
Forbes has multiple servers
networked to deliver SPSS analysis and internet based solutions to
support CAPI surveys. We have CATI
stations to run national telephone interviews.
Keypunching of data from
questionnaires are things of the past. In Forbes, we use industrial high volume scanner coupled
a form processing software to read markings and handwriting
on hardcopy questionnaires directly into SPSS formatted
We have internet based mobile data gathering solutions on Tablet and laptops can be used as direct
data capture devices.
As one of the earliest
providers of online
internet-based surveys, they are increasing becoming a larger
and larger percentage of our surveys. Clients who have used our
internet surveys include: Prime Ministerís Office, MOF, AGC, MOE, MOM, The State Courts and many others.
Research Pte Ltd is licensed to use the "FORBES"
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