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Articles written on Marketing Research: All the Do and Don't

Marketing Research: The Competitive Edge in an Information Age

Getting the Facts & Figures for Marketing Solutions

Getting to know Your Customer Better with Focus Group Discussions

Getting the Best from Your Marketing Research Agency

Accurate research data is crucial to your company and it is our philosophy to design research methodology which must solve the research problem and meet objectives, be accurate and representative, be cost effective, and meet your decision deadlines.


Forbes is experienced with the following research techniques and methodologies and coupled with a research team that is multidiscipline, we can solve even very complex problems.

Qualitative Study Techniques

  • Brainstorming
  • Delphi Techniques
  • In-Depth Interviews
  • Focus Group Discussion

Quantitative Study Techniques

  • Private Appointment CEO Interviews
  • House to House
  • Office to Office
  • Central Location Testing
  • Consumer Panel

Data Gathering Techniques

  • Face to Face Interviews
  • Making Observations
  • Telephone Interviews
  • Mail Questionnaires

Research Studies May Be Through:

  • Customised Studies
  • Omnibus Surveys
  • Syndicated Report

Forbes maintains up-to-date sampling frames of:

  • Residents 
  • Commercial Business 
  • Other Specialised Groups

Analytical techniques include:

  • Statistical Modelling (SPSS, AMOS)
  • Forecasting and Trend Analysis
  • Multivariate and Time Series
  • Perceptual Mapping
  • Indexing and Banding

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