Accurate research data is crucial to your company and it is our
philosophy to design research methodology which must solve the
research problem and meet objectives, be accurate and
representative, be cost effective, and meet your decision deadlines.
DESIGNING THE METHODOLOGY
Forbes is experienced with the following research techniques and
methodologies and coupled with a research team that is
multidiscipline, we can solve even very complex problems.
Qualitative Study Techniques
- Brainstorming
- Delphi Techniques
- In-Depth Interviews
- Focus Group Discussion
Quantitative Study Techniques
- Private Appointment CEO Interviews
- House to House
- Office to Office
- Central Location Testing
- Consumer Panel
Data Gathering Techniques
- Face to Face Interviews
- Making Observations
- Telephone Interviews
- Mail Questionnaires
Research Studies May Be Through:
- Customised Studies
- Omnibus Surveys
- Syndicated Report
Forbes maintains up-to-date sampling frames of:
- Residents
- Commercial Business
- Other Specialised Groups
Analytical techniques include:
- Statistical Modelling (SPSS, AMOS)
- Forecasting and Trend Analysis
- Multivariate and Time Series
- Perceptual Mapping
- Indexing and Banding
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