Forbes provides the following market research services designed to gather crucial information about your customers, your competitors and the business environment under which your company operates:-

Marketing Research

• Market Segmentation Studies, Marketing Strategy Evaluation and Formulation, Industry Sector Studies
• Product Testing - Taste Test, Packaging Test, Pre Launch Baseline Study, Post Launch Evaluation
• Pricing Research - Price Elasticity Studies, Price setting, Consumer Decision Analysis, Closeness of Substitution-Supply and Demand Analysis
• Distribution Channel Evaluation - Effectiveness, Channel Conflicts, Penetration and Coverage. Channel Margins, "Push" vs "Pull" Strategy Evaluations.

Advertising and Media Research

• Advertising Pre and Post Testing
• Evaluation of Print Media
• Campaign Tracking
• Advertising Effectiveness Measurement
• Brand Awareness, Image Positioning and Market Share

Corporate Research Services

• Corporate Image and Consumer Satisfaction Benchmarking and Tracking Studies
• Salary and Compensation Surveys

INDUSTRY FOCUS

Through years of experience, we have gained specific knowledge in the following industries:-

• Computer
• Telecommunications
• Finance and Banking
• Leisure and Entertainment
• Professional and Technical Services
• Government and Social Research
• Health
• Education
• Natural Resource Mining and Quarrying
• Industrial Raw Material and Equipment
• Food Services and Franchises
• Fast Food
• Consumer Products - Luxury Goods
• Consumer Products - Durable Goods
• Consumer Products - Household Goods
• Consumer Products - Personal Care

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