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 Since 1984, Forbes has been one of the most active full service research agencies serving clients in the Asia Pacific markets, providing a comprehensive range of market research services. Corporate Philosophy We believe research makes a difference in decision making. Good research reduces the risk of management decisions and increases the chances of success. Timely feedback from the market often eliminates nasty surprises. It is our role to support our clients with critical information that will impact their decision on whether to launch new products or invest in new facilities, etc. Geographical Coverage We conduct market research in all Asian countries with a strong focus on the high growth developing economies where business opportunities are growing in leaps and bounds. We have conducted research in Singapore, Malaysia, Indonesia, Thailand, Hong Kong, Brunei, Philippines, Vietnam, Taiwan and Korea. Our People Among our professional and technical staff, we have researchers and consultants trained in Consumer Research, Marketing, Psychology, Sociology, Survey research and Statistics.
Our Consultants
Experience
: Wai Ming has
more than 30 years of experience in the areas of survey research
and marketing consultancy.
Wai
Ming's personal research interest is in the area of
Customer satisfaction, Employee/organisational climate
satisfaction, Brand/product image positioning, Market sizing,
segmentation and needs identification, and SWOT analysis. He
was seconded from Mindef to the Research and Statistics Unit of
Ministry of National Development from 1974 to 1976 performing a full
range of research functions. Besides
research exposure, Wai Ming is also interested in computer and
networks. He is a Chartered Information System Analyst and a member
of the British Computer Society. He is instrumental in introducing new technologies into surveys. Wai
Ming used to lecture at the TDB Export Institute ‑ Neils
Brocks International Business School on market research, he was also
an MBA course supervisor with SIM, PhD assessor with UniSA and University of Camberra and spent a period of time as
part-time lecturer and tutor at NUS. Publications:
Wai Ming's has written articles in the Business Times, Straits
Times, Directions magazine, Australian Alumni magazine, Her World
magazine, Association of Management Consultants and Singapore
Institute of Building magazine on business management,
entrepreneurship, market research and information technology. Countries
worked:
He has done research and consultancy projects in Singapore,
Malaysia, Thailand, Indonesia, Brunei, Vietnam, Hong Kong,
China, India, Australia, Canada, and USA. Awards:
NUS overall top student Awarded Hou Ke Hua scholarship; Business
Times / DHL businessman of the year essay contest first
prize winner
Gwendy has more than 30 years of experience in survey research, she was with the Ministry of National Development, Straits Times Research and Information and subsequently was field manager of a research company prior to joining Forbes. Gwendy
is experienced in managing large-scale house-to-house and telephone
surveys, as well as central location surveys of consumer products
including conducting taste and packaging tests. She
is instrumental in drawing up standard procedures for quality assurance
and control, telephone callbacks, editing,
coding and data cleaning. Gwendy administers and updates our sampling frame which is a Household frame comprising some 900,000 households. She also perform sample extraction, quota controls, and designs sampling methodologies.
Infrastructure and Equipment Fully equipped Focus Group Facilities including discussion room, observation room with one-way mirror, digital audio and video recording, and closed circuit TV.
As one of the earliest providers of online internet-based surveys, they are increasing becoming a larger and larger percentage of our surveys. Clients who have used our internet surveys include: Prime Minister’s Office, MOF, AGC, MOE, MOM, The State Courts and many others. Trademark Forbes Research Pte Ltd is licensed to use the "FORBES" trademark.
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